Capitalizing on one of the most effective online viral campaigns of all time, it's no wonder theaters are piling on additional screenings (with 3am & 6am showtimes!?) and estimating an opening weekend north of $130 million. Nolan's previous Batman gave the familiar franchise a much needed ka-blam by ditching the vivid Technicolor and rubber cod pieces for softer sepia tones and a beefed-up Bale. Now, we've got a new Rachel Dawes (Gyllenhaal), a wicked new Joker (Ledger, in one of his two final roles) and more websites than we can keep track of (Gotham Cable News, Remembering Gina and Why So Serious? to name a few). With apologies to Iron Man, Hancock and The Incredible Hulk (don't want to get him angry), this will likely be the superhero movie event of the summer.

We never thought we'd see Stephen Sommers as an artiste, but when you replace him with Rob Cohen, he starts looking a little like Coppola, don't you think? Even with Jet Li and Michelle Yeoh on board, this feels like one expensive pay-per-view flick (okay, okay, the first trailer looks cool). Rachel Weisz weisz-ly dropped out, leaving poor Maria Bello to replace her. We hope Ms. History of Violence gets a nice down payment and a call from David Cronenberg soon. As for Mr. Fraser -- doesn't he have a sitcom deal yet? His summer of love up on the big screen can't last.

The formula didn't work for The Brothers Solomon last fall, but Will Arnett + Will Forte ≠ John C. Reilly and the is-he-or-is-he-not-still-popular Will Ferrell, who wrote this screenplay with director Adam McKay (he of Anchorman and Talladega Nights fame). The red band trailer proves this will be much better than Semi-Pro and Walk Hard, and while this movie marks the end of Ferrell and McKay's three-picture deal with Sony, we all know that Anchorman 2 will be made at the studio. But there's still a chance that Ferrell could go down with this one, just like fellow "SNL"ers Eddie Murphy and Mike Myers experienced with their most recent projects.

Mamma Mia! / Here we go again / An-o-ther / Musical a-dapta-tion! / Mamma Mia! / Will folks show again? / Why, why? / Maybe Streep can make it happen!As expected, Amanda Seyfried (can you ask for an awesomer new It Girl?) and company stormed Europe last week, where they dazzled audiences and danced away with a few million dollars. In a femme-friendly year for movies, look for this fairy tale to register on this side of the Atlantic. As deals for Seyfried roll in these next few weeks (we imagine), catch her next in Jennifer's Body, Diablo Cody's Juno follow-up!

All of the sudden, Brendan Fraser is the go-to guy for family entertainment, what with Journey 3D, Inkheart (another New Line release, like Journey), and The Mummy 3 all due out within a year of one another. But released so close to Mummy 3, another father-and-son-in-peril adventure, even Fraser might have trouble distinguishing his characters from one another. Here's a hint: This is the one that takes a classic tale by Jules Verne and runs it through a computer software suite.

Kevin Costner recruits his famous friends for an aww-gee gander at the American political landscape which dramatically changed during the 2004 Presidential election, and moved into unprecedented territory this year. I don't need an Oscar winner to tune me up for November, though I think Swing Vote's trailer offers warm, fuzzy feelings which are pretty welcome. Less perplexing but definitely shocking is the notion that Disney cloned Abigail Breslin and cast her double in this movie.

What we keep thinking about here is the fact that Peter Berg, despite being one of the most versatile people working in Hollywood, has never directed a blockbuster. Until now, right? Right, but only because this is a Will Smith starrer; the man who hasn't had a flop since the year 2000 is one of only a few actors who could have greenlighted this project. (With most any other actor, Hancock would be a January release and, at best, a dicey superhero prospect.) But the question remains: Will Hancock hit the heights of Tony Stark and, to a slightly lesser extent, Bruce Banner? With Smith in anti-hero mode, a hard-fought PG-13 rating, and a definite lack of buzz, we're wondering if this might underwhelm. Maybe that why Sony has all but suppressed the relationship between Will and Charlize's characters here.

Number Five is alive and animated. According to legend, this film is the last of the leftover projects the Incredibles crew chewed over during an infamous lunch date back in 1994 that spawned several Oscars for Pixar and Disney. Now the 'toon twosome are poised for another box office return that's out of this world (and hopefully still doing lunch together). P.S. Audiences will be treated to the short film Presto before heading out into space.

With two trailers, a few TV spots, a handful of reactivated fans sites, and kisses all over from The NY Times, it's rather amazing that so little has been revealed at X-F 2's storyline. We all know by now about the movie's standalone nature, and that it's an experiment to see if a one-off model could be used for additional films down the road.With just a handful of days left before we unearth the mysteries of I Want to Believe (during Comic-Con no less!), let's take a moment to celebrate the ever-patient and always-mysterious Chris Carter, who has created hype (like that werewolf sighting during the first days of shooting) and deflected rumors for what seems like the better part of the current decade in order to bring all the essential X elements together: the suddenly busy Scully; the I-hate-Vancouver Mulder (note: both Scully and Mulder have said they'd return for more movies); and a shooting script that was kept locked away and under surveillance for the duration of the production. Maybe Chris Carter could teach Steven Spielberg a thing or two about security.

It's not the premise or the voice cast that bugs me; it's the unimaginative title that gets under my skin and makes me itch. And even though the atmosphere is right for another family film now that Kung Fu Panda's glory has faded, Fox seems to have abandoned this mission with a barely there marketing campaign (which included slapping stickers on a million Dole bananas and partnering with Hardee's, home of the Thickburger).